{"id":3481,"date":"2023-04-13T00:27:54","date_gmt":"2023-04-13T04:27:54","guid":{"rendered":"http:\/\/steammarketing.com\/fodder\/?p=3481"},"modified":"2023-04-16T00:58:36","modified_gmt":"2023-04-16T04:58:36","slug":"whiteness","status":"publish","type":"post","link":"https:\/\/steammarketing.com\/fodder\/whiteness\/","title":{"rendered":"Whiteness."},"content":{"rendered":"<p>A few days ago, a popular television network aired a national ad that showed a couple, sitting side by side on a queen-size bed. A white man and a white woman. Yes, both. Right there. In the sack. Two Caucasian actors. On TV. Together. The next day, you searched for the outrage, for opinions blasting the advertiser, the ad agency and the network \u2014 for backsliding on the issue of racism. But not a mention, at least not yet. There really is no justification for an advertiser to deliberately choose actors that promote a White preference. Especially considering the selfless, heroic effort Media is making to help level the playing field and combat centuries of White privilege. And especially in this instance \u2014 a bedroom scene, no less. Clearly, Matilda, this was a missed opportunity. Someone dropped the ball by not choosing one of at least a dozen more acceptable bedroom pairings \u2014 black male\/white female; white male\/black female; black male\/Hispanic female; white mail\/Asian female; black homosexual couple; white homosexual couple; transgender male\/Asian female, etc. etc. This casting blunder, of course, doesn\u2019t mean that Big Media is backpedaling on its social justice agenda. Television is full speed ahead on its programming centerpiece \u2014 Social Engineering ( which, BTW, is also the primary goal of the public school system). And no people are more aware of television\u2019s agenda than Black Americans. They must be \u201cbustin\u201d \u2014 for a lot of reasons. For knowing and seeing that they now dominate TV advertising. For proving that black lives do matter after all, at least to the lives of those who get hired and paid by advertising film crews. It is possible, however, that some African Americans \u2014 those from the South and those from any \u201chood\u201d anywhere \u2014 may look sideways or roll an eye or two, listening to Black actors who sound like White actors. Or seeing Black actors in a scene right out of a lily-white family kitchen. To be honest, Black America has enjoyed the attention of television audiences for decades. Who can forget Black celebrities who starred in beloved sitcoms, in variety programming and sporting events? But there\u2019s a difference between then and now. Redd Foxx, LaWanda Page, Sherman Hemsley Mike Evans, Ray Charles, Aretha Franklin and Walter Payton didn\u2019t put on a White face or speak in a White voice. Those days are over. At this moment, 23 top Black executives* help advance the television network industry. That fact alone leads you to speculate that Social Engineering could have an unannounced purpose \u2014 to change the Black Stereotype, to make skin color irrelevant by wrapping it in \u201cWhiteness.\u201d It\u2019s a strategy that goes beyond selling the mixed race culture. You therefore surmise that Social Engineering wants to see a Black America that excels beyond Sport, Entertainment and Government. Social Engineering wants a Black America that is engaged as physicians, scientists, engineers, architects, carpenters, electricians, pilots and software developers, among hundreds of other essential careers \u2014 careers that they now don\u2019t populate in sufficient numbers. And most of all, television&#8217;s Social Engineering wants to promote Social Justice for Black Americans, Asian Americans, Hispanic Americans, Native Americans, LGBTQ+ Americans, Women of all races and persuasions and all other minorities. The crying need for Social Justice suggests there is rampant injustice, wouldn&#8217;t you say? And if there is injustice, there must be assigned blame. Broadcast Media is not alone in placing that blame directly at the feet of, who else, racist White men who founded the United States and quickly set about to make their top priority the persecution of all minorities. They must have been successful, considering that 250 years later, racism and malice still dominate American culture. Curiously, however, you don\u2019t know whom to blame for persecuting millions of poor White men who struggle to survive. They are invisible to Social Engineering. They have no public voice. No recognition. No advocate. Evidently, they don\u2019t ask for one. Not sure what to call that. Pride? Could be.<\/p>\n<p>* https:\/\/madamenoire.com\/105379\/23-black-industry-executives-guiding-the-television-networks\/<\/p>\n<p>www.conventionofstates.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago, a popular television network aired a national ad that showed a couple, sitting side by side on a queen-size bed. A white man and a white woman. Yes, both. Right there. In the sack. Two Caucasian actors. On TV. Together. The next day, you searched for the outrage, for opinions blasting &hellip; <a href=\"https:\/\/steammarketing.com\/fodder\/whiteness\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Whiteness.<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3481","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/posts\/3481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/comments?post=3481"}],"version-history":[{"count":24,"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/posts\/3481\/revisions"}],"predecessor-version":[{"id":3506,"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/posts\/3481\/revisions\/3506"}],"wp:attachment":[{"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/media?parent=3481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/categories?post=3481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steammarketing.com\/fodder\/wp-json\/wp\/v2\/tags?post=3481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}