Is your company willing to look at itself in the clear light of day and see what’s true? And if it doesn’t like the truth, be willing to change? Positioning is about culture, core beliefs and business objectives, not about a trendy logo and a slogan du jour.
Making a case for color, our objective was simple. Let the audience know that Tietex is color driven, that we’re staking our future on a color strategy. In accomplishing that objective, we also do two other things: 1. Create awareness of who we are; and 2. Elevate the Tietex image through sophisticated, high-end graphics. More. . .
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