Introducing Clings — Let’s have some fun about a proprietary fabric that makes life easy for mattress manufacturers as well as their customers. Then create a logo and tagline that tout the benefit in 0.5 seconds. Done.
Forget The Maybes — As US manufacturers scramble wildly to source products from China and other cheap labor venues, they weren’t prepared for all the headaches. All the while, Tietex had its own story to tell – a competitive story.