Outside of university classrooms, very few people give a rip about advertising– well, except the drudges who toil in the business and those who think they have a future in it. Hundreds of books and loads of movies have detailed every nuance of the trade, from the ridiculous to the sublime (as they tritely say). Don’t you bother doing the research. Be satisfied that at least eighty percent of all advertising ranges from the ridiculous to the god-awful (as you originally say). But you should never dismiss the huckster industry for its deficiencies. Dreadful advertising has a far greater impact on American culture than schlepping products and services dreadfully. You don’t have be a clinical psychologist to realize that media practitioners are neck deep into social engineering, almost rising to the level of public education’s indoctrinating intrusion. Since Progressives monopolize America’s brainwashing institutions , what else would you expect to see? Some television ads are blatantly proselytizing, others ingeniously subtle. You know the drill. Push racially mixed couples. Applaud same sex marriage. Foster LGBT awareness. Cater to young women’s inflated self esteem, motivating them to demand opportunities based on “gender equality.” But Progressive thinking has far more sweeping influence on American culture than pushing a few gender identity issues. That influence is based on use of what has become the most important word in advertising. That word is — “deserve.” Major advertisers appeal to Entitled Generations by telling them they should get what they deserve. Personal injury lawyers lead the way by bad mouthing insurance companies. “They are not your friend. Call us and get what you deserve.” Drug makers allege that 50 percent of the male population unnecessarily suffers from ED, when they can get the help they deserve. Financial companies advise you that you should have the secure future you deserve. If nothing else, ad agencies are experts pulling your chains. They do the research. They know how millennials feel — their preferences, their desires, their attitudes. Above all, they understand the entitlement mentality of the spoiled generation; and they know that entitlement is spreading throughout the general population. Their strategy is clear. Feed them. Feed their emotions. Tell them they deserve to be safe, to be secure, to be healthy, to be respected and to not be offended. Politically, it’s a baby step toward having basic “Rights” — the right to a good job, to a “fair” wage, to free education, free healthcare and free housing. Under the circumstances, you can understand why the Founding Fathers have come under attack. Arrogantly, they limited human beings’ rights to Life. Liberty and the Pursuit of Happiness. These privileged white men could graciously have offered some government guarantees; but no, they must have been callous, knowing full well that all men are not really created equal. They didn’t write a word about “fairness,” meaning they didn’t really care about the poor. There’s nothing in the Constitution about equal pay for equal work. Evidently, the Founders didn’t believe anyone deserved anything. If anything, they seemed to have gone out of their way to avoid the subjects of need and want. With this hindsight, you deserve to fantasize what America would be like if today’s leaders had been in charge. You don’t need fantasy. Just look around. Since the Founding, your faulty Constitution has been annotated by the Supreme Court with over 2800 pages of distinguished interpretations that have alleviated the blunders and defects of the original document —  and thankfully relegated it to the dust bin of history. In truth, Congress now believes it deserves to ignore The Constitution as it was written.. And so it does, daily. As American culture continues to change, advertisers will continue to reflect that change and pander to the needs and wants of new generations. How nice it will be, in the years to come, to know that millions of parents will give birth to such deserving children.